We’ve hit a big milestone — 200 episodes! In this special episode, Sten invites four past guests to dive deep into one of the biggest challenges advisors and entrepreneurs face every day: RESISTANCE.

Dr. David Touhill, Dr. Josh Axe, Rick Hu, and Wesley Young share real stories from their own journeys — moments when resistance showed up, tried to stop them, and ultimately became the catalyst for their growth. You’ll hear how they’ve navigated failure, scaled businesses, faced fear, led teams, and stayed committed to personal growth even when it wasn’t easy.

This episode is an honest, practical conversation designed to remind you that you’re not alone when resistance hits — and to show you the exact mindset and habits that can turn resistance into your next big breakthrough.

• Why resistance shows up right before the breakthrough and how to lean into it
• How to fail forward and build courage as a leader
• Why clarity of goals and metrics is essential for momentum
• How to build a team and culture that thrives through challenges
• Why personal growth, self-awareness, and discipline are the ultimate tools to overcome resistance

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In this conversation, Matt Mosich shares his journey from being a successful financial advisor to becoming a communication expert. He emphasizes the critical role of communication in building relationships and achieving success in the financial advising industry. The discussion covers the importance of self-awareness, reflection, and practical strategies for improving communication skills. Both speakers highlight how effective communication can transform client relationships and enhance career growth.

Takeaways:

Communication drives success – Strong client relationships start with clear, intentional communication.

Self-awareness matters – Understanding your communication style helps you connect better with clients.

Every objection is an opportunity – Use client concerns to deepen trust and connection.

Practice and feedback improve skills – Ongoing development leads to stronger results over time.

Investing in communication pays off – Training and intentional effort yield high returns for advisors.

5 Questions for Meaningful Client Meetings

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In this conversation, Gary McClure and EAN discuss the importance of systems in business, particularly for financial advisors. They explore how frameworks can simplify complex situations, provide structure and flexibility, and ultimately lead to better outcomes. The discussion emphasizes the need for clarity in consulting, the role of leaders in creating effective systems, and the potential of AI to enhance frameworks. The conversation concludes with practical advice on identifying areas for improvement and leveraging systems for growth.

Takeaways

Systems are essential for scaling a business.

Frameworks act as mental scaffolding to simplify complexity.

Structure and flexibility are both important in systems.

Real-world applications of systems can enhance efficiency.

Clarity around problems is crucial for effective consulting.

Misconceptions can hinder progress; clarity is key.

Leaders must drive clarity to avoid confusion.

Identifying client needs is the first step in building systems.

AI can be a valuable tool for developing frameworks.

Continuous improvement of systems leads to business growth.

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In this episode, host Sten Morgan and guest Steve Sanduski explore the pivotal role of mindset in a financial advisor’s career. They discuss overcoming fear, the importance of feedback, and the value of curiosity and specialization. Steve shares insights on building a unique, authentic practice rather than copying others, and highlights the need for self-awareness and continuous growth. The conversation offers practical advice for advisors at all stages, from new entrants to those planning their legacy, emphasizing that success comes from embracing feedback, learning from others, and developing one’s own strengths.

Key Takeaways

The impact of mindset on financial advisors' career stages.

The role of fear and courage in decision-making for advisors.

Differences between average and elite mindsets in the financial advisory field.

The importance of specialization versus generalization in building a successful practice.

Strategies for new advisors to unlock their potential and grow their businesses.

The concept of mastery and continuous improvement in professional development.

The significance of self-awareness and reflection in overcoming limiting beliefs.

The challenges of succession planning and attracting younger talent in advisory firms.

The distinction between an owner and an investor mindset in business management.

The importance of feedback and surrounding oneself with the right influences for growth.

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In this episode, Sten Morgan discusses the critical themes of execution and leadership for financial advisors. He emphasizes the importance of building a strong team, transitioning from being an advisor to a business owner, and developing essential leadership skills. Sten shares personal experiences and insights on effective communication, accountability, and the significance of data-driven decision-making. He also highlights common pitfalls in leadership and provides self-assessment questions for listeners to evaluate their leadership capabilities.

Takeaways

Execution and leadership are crucial for financial advisors.

Building a team is essential for reaching your potential.

Transitioning from advisor to business owner requires new skills.

Effective leaders create clarity and trust within their teams.

Data-driven decision-making is vital for business success.

Accountability should be approached without blame.

Empathy and emotional intelligence are key traits of great leaders.

Avoid leading by fear or control; foster a collaborative environment.

Self-assessment is important for personal and professional growth.

Courageous leadership involves making tough decisions and asking for feedback.

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In this conversation, Duncan McPherson shares his extensive experience in the financial advisory field, discussing the importance of patience, the evolution of coaching systems, and the life cycles of advisors. He emphasizes the significance of balancing ambition with personal life goals, the impact of time management, and the necessity of adapting to new technologies like AI. Throughout the discussion, Duncan provides insights into leadership qualities and the importance of a supportive environment for growth.

Takeaways

• The enlightened financial advisor focuses on practice and relationship management.
• Patience is key in coaching; one cannot want success more than the client.
• Advisors must understand their life cycles: coasting, cresting, and climbing.
• The business should serve the advisor's life, not the other way around.
• Time management is crucial; neglect compounds faster than discipline.
• AI is a game changer for financial advisors, liberating them to focus on relationships.

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Duncan McPherson, Pareto Systems CEO

Guided by a passion for unlocking potential, Duncan leads Pareto Systems as CEO, where we partner with Financial Professionals and visionary financial firms. Our goal? To architect businesses that are not just profitable, but also purposeful. Recognized for our unique methodology inspired by best practices and the principles of ‘The Blue Square Method,’ Duncan and the team aim to help professionals find their own ‘Blue Square’—that sweet spot where business aligns with passion and purpose. 

As a speaker in high demand, Duncan travels extensively throughout North America and around the world, conveying dynamic and fact- rich presentations that have made him a popular spokesperson for the Financial Services industry. Duncan’s expertise in demystifying business development and marketing in the financial world has universal appeal; from the high-level advisor to the successful wholesaler, to corporate financial institutions. Duncan’s primary goal is to help Professionals achieve liberation and order in their businesses through step-by-step methodology and execution. 

Duncan is also an industry best-selling author and has written many books including: The Advisor Playbook and The Blue Square Method; the mindset and best-practices of top fee-for-service professionals.

Beyond the office, Duncan loves spending time with his wife and two sons. They enjoy the four-seasons playground they call home in beautiful Kelowna, British Columbia, Canada. He enjoys staying active with recreational activities such as golf, tennis, pickleball and skiing. 

https://paretosystems.com/

In this conversation, David Adams and Sten Morgan discuss the challenges entrepreneurs face when personal crises intersect with business responsibilities. They explore the importance of vulnerability in leadership, the shifting perspectives on growth, and the necessity of building a supportive community. The dialogue emphasizes the value of emotional resilience, effective team dynamics, and strategic hiring as essential components for navigating life's curveballs while maintaining a healthy business. Ultimately, they advocate for connection and authenticity as keys to successful leadership.

Takeaways

• Life will throw curveballs at us, and it's important to acknowledge that.
• Vulnerability in leadership can strengthen team dynamics.
• It's okay to prioritize mental health over constant growth.
• Building a supportive community is crucial for resilience.
• Hiring before you need to hire can lead to greater success.
• Emotional intelligence is key to effective leadership.
• Sharing struggles can make leaders more relatable.
• Holding the line in business can be a valid strategy.
• Personal growth often comes from overcoming challenges.
• You don't have to face your struggles alone.

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In this conversation, Dr. Jay Cleveland discusses the importance of a holistic and proactive approach to health, emphasizing the need for individuals to take charge of their well-being. He highlights the significance of sleep, diet, and exercise as foundational pillars of health, advocating for preventative measures rather than reactive treatments. The discussion also touches on the evolving landscape of healthcare, where early detection and personalized care are becoming increasingly vital.

Key Takeaways

• The primary care world is somewhat broken and needs reform.
• People need to take ownership of their health.
• Sleep is the most critical factor for health and performance.
• Diet is essential; you cannot outrun poor nutrition.
• Exercise should be balanced with recovery for optimal health.
• An educated patient is a better patient.
• Routine and consistency in health practices are key.
• Real food is crucial for maintaining health and energy.
• Finding a healthcare provider who is open-minded is essential.

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In this conversation, Julia Carlson shares her journey in the financial advisory industry, detailing her transition from an advisor to a business owner. She discusses the importance of building a sustainable business, overcoming limiting beliefs, and the significance of teamwork in achieving success. Julia emphasizes practical strategies for growth, including community engagement and niche marketing, while also reflecting on her accolades and the mindset required for continuous improvement.

Key Takeaways

• Julia started her career in finance at a young age.
• Building a sustainable business requires letting go of control.
• Accolades reflect the teamwork behind her success.
• Mindset plays a crucial role in overcoming limiting beliefs.
• Community engagement is key for prospecting.
• Niche marketing helps in attracting the right clients.
• Investing back into the business is essential for growth.

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In this conversation, Chase Patrizzi shares his journey in the financial planning industry, discussing his transition from a traditional model to a fee-based approach. He emphasizes the importance of building strong client relationships, effective communication, and setting clear expectations. Chase also addresses the mental roadblocks many advisors face when considering charging for their time and expertise. He outlines his vision for growth, the development of his team, and the strategies he employs to ensure clients feel valued and understood.

Takeaways:

• The shift to a fee-based model requires clear communication.
• Advisors must overcome mental barriers to charging for their services.
• Setting expectations with clients is crucial for success.
• Chase's practice focuses on serving medical professionals.
• He believes in the value of transparency in client interactions.
• Growth should not come at the expense of service quality.
• Regular communication helps maintain client trust and satisfaction.
• Advisors should know their market to effectively charge for services.

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