Welcome to Episode 3 of HubShots!

Recorded: Tuesday 20 October 2015

In this episode we cover:

Shot 1: Inbound thought of the week

Discussion: content quality versus quantity

Further reading:

aim > consistent quality: http://contentmarketinginstitute.com/2015/10/content-marketing-trends-podcast/

Marcus: the goal is ‘to get better’: http://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/

avoid content for the sake of content: http://blog.hubspot.com/blog/tabid/6307/bid/34080/Why-Marketers-Need-to-Rise-Above-the-Deluge-of-Crappy-Content.aspx

Remember:

the right content to the right person in the right place at the right time

Shot 2: Tip of the week

Tracking utm parameters in HubSpot: http://xen.com.au/tracking-utm-parameters-in-hubspot-forms/

Shot 3: Tool of the week

Canva: https://www.canva.com/

Shot 4: Idea of the week

Inbound.org

Persona self-selection: http://blog.inbound.org/persona-self-selection

Shot 5: Opinion of the week

WordPress versus HubSpot Website (previously HubSpot COS)

http://www.hubspot.com/products/website

https://wordpress.org/

personalisation benefits

adding pages to campaigns

Shot 6: State of Inbound thought of the week

State of Inbound part 2 http://www.stateofinbound.com/

Marketing:

p30 marketers who check their metrics 3+X a week are 20% more likely to achieve positive ROI (lol)

p38 sales alignment matters: SLAs between sales and marketing

Sales:

“Prospecting is the most difficult step of the sales process. This issue is compounded by the fact that salespeople lack vital information before they reach out to leads.”

p53 only 4% of ANZ sales people investing in a CRM!

Shot 7: ‘Interesting’ tactic of the week

Outreach Emails ‘tactic’:

Including “sent from iPhone” in outreach emails has a much higher response rate, as it seems personal

Why we don’t like it

Shot 8: Motivation of the week

SSW embracing content marketing: http://www.adamcogan.com/2015/10/14/the-vs-2015-ebook-behind-the-scenes/

Shot 9: Resource of the week

Workflows

HubSpot blog post: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx

originally from 2012 (note the .aspx), but shows how best practice posts stand the test of time

a reminder about using workflows – e.g. the inactive contact workflow

Some of the comments are funny too…