Welcome to Episode 4 of HubShots!

Recorded: Wednesday 28 October 2015

In this episode we cover:

Shot 1: Inbound Thought of the Week

Sales enablement

Craig visited the Sydney HubSpot office

High calibre team, hiring takes time

Top Grading (useful book on hiring): – http://www.amazon.com/Topgrading-3rd-Promoting-Turbocharges-Performance-ebook/dp/B0074VTH02/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=

Shot 2: HubSpot Quirk of the Week

Email address logins seem to be case sensitive

Action item: if a user is having issues, check the case of their email addresses

Shot 3: Data Cleansing

Data cleansing – when should you clean out old contacts?

Action item: consider cleaning up your contact list, or perhaps running a ‘reconnect with cold contact’ workflow to re-engage

Shot 4: HubSpot Product Feature of the Week

the HubSpot Ads add-on now supports AUD

New: Captcha on forms: http://knowledge.hubspot.com/articles/kcs_article/forms/can-my-hubspot-form-use-captcha

Shot 5: HubSpot Tip of the Week

Forms sometimes don’t render in the correct place

Using a named div to place it: http://xen.com.au/hubspot-forms-rendering-issue-in-elcomcms/

Shot 6: Challenge of the week follow up / Tip of the week

Using Facebook CWA to test whether FB might be an option (a follow up to my challenge of the week from episode 2)

Action item: Tip for marketing managers who are interested in knowing whether FB might be a good option

Shot 7: Opinion of the week?

Social spamming: https://twitter.com/HubSpot/status/656264825035759616 (note also they’ve tweeted this many times before)

Social spamming?

Agree or disagree?

Action item: if you haven’t yet started on social, don’t wait for the perfect strategy, make a start, aim for incremental improvement

Action item: 20 minutes a day checklist: http://blog.hubspot.com/customers/social-media-daily-checklist

Shot 8: State Of Inbound report

State of Inbound report nuggets: http://www.stateofinbound.com/

Marketing section:

p44 North America leads in ROI tracking

Action item: put effort into getting tracking in place properly

Sales section

p49 “Executive buyers are not very trusting of salespeople. To regain credibility among executives, salespeople should arm themselves with content and become active on social networks.”

Action item: add value, make the effort to get context around prospects and opportunities

Shot 9: Sales Thought of the Week

What do you think of cold outreach? http://blog.hubspot.com/marketing/email-outreach-elements-scripts

Action item: personalise, show relevance