Behind the Pursuit: From Bourbon to Brand

008 - Financial Modeling

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“You need money for today, but you also need money for tomorrow, and tomorrow, and tomorrow… and tomorrow… for the next 10 years.”

In this episode, we discuss what has it taken to get the brand to where it is today, and what is forecasted to take the brand even further.

We hit on:

  • Figuring out the level of scale you are going after
  • The conversations to reach the next scale point
  • Constraints on inventory that is ready when you need it
  • The process of investments and cost-benefit analysis of potential outcomes 
  • The unique factor of appreciating assets 


    • For questions or topic requests on upcoming episodes, email us at [email protected].

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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
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