Josh Thomas was in the advertising world making a great living and working his way up the corporate ladder.  He liked to fish for largemouth bass during his frequent periods of downtime in an industry where those periods were the norm.  A trip with a friend in his first kayak for striped bass changed everything for Josh.  He began to spend more and more time in the kayak and less time in the bass boat, eventually designing his own fishing kayak which was the start of Vibe.