Dive deep into the four pillars of chiropractic certainty—clinical, philosophical, communication, and business acumen.  Dr. Lona and Dr. Bobby will navigate through discussions on enhancing chiropractic practice by identifying and fortifying one's dominant pillar, each of which significantly influences patient attraction and practice growth. With personal anecdotes and success stories, the duo underscores how finding and solidifying this certainty can lead to a more successful and confident approach to both patient care and business strategies. 

This episode offers insightful strategies on marketing, team building, and continuous professional development, essential for both new and seasoned chiropractors aiming to scale their practices and leave a profound impact on the lives they touch.

Key Highlights

01:02- An introduction to the 4 pillars of chiropractic certainty.

03:48 - Creating systematic, repeatable marketing strategies for multiple doctors in an office.

07:30 - The Parlay effect and how it can help your conversion process.

12:57 - The importance of identifying one's primary pillar of certainty and leveraging it for growth.

17:29 - Borrowing other people’s certainty in order to communicate and build confidence in your approach.

25:19 - Identifying areas of deficiency and pursuing improvement for collective growth. 

28:28 - Learning to lean into your strengths and build a tribe for certainty in your practice

30:45- Utilizing certainty in decision-making and marketing.

33:05 - Marketing strategies for chiropractors, focusing on certainty and new patient acquisition costs.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/