Dr. Lona and Dr. Bobby discuss the critical role of conviction in ensuring patient conversion. They highlight the flow from initial consultations to the education-centric follow-ups, reinforcing patient awareness of health issues. Dr. Bobby shares his success with a "Parley system" for patient education and referrals, resulting in an impressive influx of new patients. Both emphasize active listening and emotional connection as vital tools in the conversion process, paralleling the chiropractic ethos of compassionate care. Their experiences and tactics presented illustrate that when practitioners convey their convictions authentically, patient trust and conversion follow.

Key Highlights

01:06 - An introduction to the parley system for referrals to optimize conversion.

05:57 - How to take one new patient and turn them into three.

10:04 - Cultivating conviction and the importance of empathy in the profession. 

13:00 - Elevating conviction for positive conversion outcomes.

16:01 - The importance of active listening and identifying nonverbal cues with new patients.

20:56 - Understanding the Day 1 Marketing Strategy

24:07 - Using urgency to improve the medical examination process.

26:30 - Day 2 of the marketing strategy to create care plans for tracking patient progress and maximizing results.

32:14 - Using visualization and anchoring techniques for effective communication.

34:41 - Building conviction through systems and structures.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/