In podcast #11, Jonathan covers:

• The exact process business investors Paul Green followed when selling his first business
• How to use LinkedIn more effectively with expert Andy Gwynn
• The HR and people management issues you might face when you buy a company

Listen to find out:

• The meetings Paul Green and his broker set up with prospective business buyers
• Why it’s up to the business owner to do most of the preparation
• The mistakes Paul admits making and the lessons he learned from his first business sale
• The three things your LinkedIn profile must achieve
• Why you need to use a strategic approach on LinkedIn
• Why your LinkedIn profile is so important
• Why you need to forget about only connecting with people you already know on LinkedIn
• How to make thousands of connections on LinkedIn
• Why you need a corporate looking photograph on your Profile
• Where else to use your photograph and why you should
• How to use LinkedIn to create rapport with business owners
• Why your Profile headline is crucial to your success
• What your headline should reveal about you
• Why your headline needs to explain what you can do for your audience
• Why your Profile summary needs to tell people how they will benefit from working with you
• What to write in your experience section to engage with your audience
• How to create an experience section when you have multiple interests
• Why you don’t need to include every job you’ve ever had in your experience section
• Why you need to shift to a marketing mindset when using LinkedIn
• How to create value by sharing valuable content
• Why sharing valuable content will help to establish your credibility and value with your target audience
• Why you should post video testimonials on your YouTube channel
• Why having a YouTube channel will help you to get found by your target audience
• Why so many business owners are petrified of TUPE
• What every business buyer needs to know about TUPE before making a bid for a company
• Why TUPE is so useful to prospective business buyers
• The key to success with TUPE
• What to do if you discover an employee has benefits that aren’t in a written contract
• How a warranty may offer you the right to offset additional undisclosed costs
• How some organisations may contribute to the cost of redundancies
• When you should bring in an HR expert to consider the potential liabilities
• The process an HR expert will follow when you acquire a business with employees
• Your TUPE obligations as the owner of a business
• The fastest and least riskiest way of shedding staff
• How to make voluntary redundancy a more attractive prospect for employees
• The difference between notice pay and redundancy pay and why it matters to employees

 

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Visit us online at www.thedealmakersacademy.com

Episodes of Business Buying Strategies are available on iTunes, Spotify, Google Play, Stitcher and Breaker.

Disclaimer: Nothing in this podcast should be construed as legal, financial, tax or business advice. The information is for entertainment only and you should always engage suitably qualified professional advisors. Jonathan Jay, the guest presenters and The Dealmaker's Academy Ltd do not take any responsibility for your actions and decisions as a result of this podcast.