According to some estimates, it takes 17 years from a medical innovation to become a part of the standard practice in medicine. Adoption of technologies in healthcare is slow. Investments in digital health are rising - 8 billion USD was invested last year. But what does that even mean? What works, what not? What have we learned in the past years about business models in digital health? This was the topic of a Panel at INFUSE Digital Health Networking Event, organized in Ljubljana in May 2017. Top KOLs talked about why patients are different consumers than payers in other industries, what challenges are specific for digital health startups, and which mistakes are the same here as with the other startups.

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