Behind the Pursuit: From Bourbon to Brand

013 - Finished Whiskey

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What does it look like to R&D for a finished whiskey? In this episode, we dive into the minds of Kenny and Ryan as they comb through their barrel stock options and discuss their possible entry in finished whiskey experimentations.

We hit on:

  • As a small company, how do you create a product that compliments, not take away, from your base products?
  • How do you manage stock to try something new for the portfolio?
  • What are the pros and cons of Innerstave versus traditional finishing routes?
  • What is the scalability of finishing experiments from initial, smaller, test batches? 
  • What are customers looking for in a toasted or finished product, and what do brands think customers are looking for?


    • and much more.


    For questions or topic requests on upcoming episodes, email us at [email protected].

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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
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