A few episodes back, we discussed the future of the music industry and the role of tech in digitising concert and festival experiences with the lead singer of our favourite Grind Death Metal Band, Benighted. Now, it's time to talk about business events.

Meetups, conferences, fair trades, conventions... you name it. All of them have suffered a terrible 2020 because of the pandemic, and most have had to reinvent themselves in order to keep their community alive and their business model afloat.

We have seen an enormous transformation sped up by the pandemic, where we've had to adopt the purely online model, via Zoom, YouTube streaming, Twitch and whatnot, while others have morphed into a podcast, or the luckier ones into a hybrid model with speakers in the same venue with no audience, only the online audience via streaming.

A new world is unfolding, and we talked to Victoria Gago, from the European Blockchain Convention, about the future of events and how is technology helping to accelerate this transition. They organised a few editions of their conference offline, in Barcelona and Copenhagen, before turning into a purely-online event.

In this episode, we learn from Victoria's experience running events (online and offline), what tech stack she uses, what are her fuckups and much more!

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/