In this new episode of Life on Mars, we take you behind the scenes at MarsBased to share how the first half of 2025 has unfolded for us as a team and company.

This year has marked the beginning of a new chapter, one shaped by growth, clarity, and transformation. We’ve strengthened our pipeline, expanded the team, and taken meaningful steps toward building a more mature and intentional company culture. But more importantly, we’re doing it all while staying true to our values of transparency, trust, and long-term thinking.

From company structure and team communication to leadership challenges and internal reflection, this episode is a candid account of how we're evolving to meet the demands of our clients, our people, and ourselves.

If you’re interested in how a boutique agency scales with intention, this is for you.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

After 10 years building MarsBased as a fully remote, bootstrapped, and values-driven tech company, we’re finally sharing the full story. This keynote, recorded for our 10th anniversary, is a reflection on everything we've learned about building sustainable software, nurturing company culture, and growing a business without external investors, shortcuts or growth hacks.

We talk about how we made remote work function from day one, why we chose to bootstrap instead of seeking venture capital, and how ethical decision-making has shaped every part of our journey. You'll also hear our philosophy on writing clean, maintainable code, and how long-term thinking has guided the way we run the company: slowly, intentionally, and with purpose.

🚀 We are martians. And this is how we built MarsBased.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

What happens when your company outgrows the culture that once defined it?
In this episode of the MarsBased Podcast, Àlex Rodríguez Bacardit sits down with Greg from TextExpander to discuss how growing to 30+ employees forced them to revisit their values, communication style, and internal training.

Greg explains how to recognize the right moment to redefine your company culture and why they decided to introduce internal training programs to support that shift. He shares how seemingly simple tools, like their cultural mantra “Be Obvious”, played a powerful role in improving team communication. The conversation also explores how remote companies can foster stronger ownership and alignment across teams, and what actually makes a training program worth the investment.

Greg also opens up about how they involved the entire team in redefining values, brought in external coaches to support the process, and measured the cultural impact over time. Skipping this process, he says, could have been their most expensive mistake.

Whether you're scaling a remote team or wondering how to make culture actionable, not just aspirational, this episode is packed with real talk and practical insights.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

10 moments. 10 guests. Total unpredictability on Life on Mars.

This isn’t your average “best of” episode. it’s a chaotic, hilarious, insightful rollercoaster through the most unforgettable english-language moments from life on mars, the startup podcast by MarsBased.

🔥 from death metal growls to burning down offices (literally), surprise cofounders, and existential founder questions... this episode has it all.

if you’re into tech, startups, or just love a good story, hit play.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Turn your AI demo into a real business.
In this episode of Life on Mars, real founders share their experiences, strategies, lessons, and mistakes behind building scalable AI startups and growing products beyond the demo phase.

Join Àlex Rodríguez Bacardit (CEO of MarsBased) as he sits down with Ricardo Ghekiere (Founder of BetterPic) and Tanya Van Gastel (from Multiverse AI) to discuss the hard truths about scaling AI products, how to build a sustainable business, and what it takes to move from prototype to profit.

🧠 What you'll learn:

• How to turn a prototype into a profitable AI business.
• Marketing tactics that still work for AI companies (SEO, affiliates, etc.).
• The difference between side projects and scalable startups.
• Why one-time payments are a funding trap for AI companies.
• Subscription models, team culture, transparency, and avoiding common startup mistakes.

💥 Whether you're launching your own AI product or seeking to avoid common traps, this episode is packed with real-world advice that will help you build something that lasts.

🔔 Subscribe for more episodes on AI startups, SaaS growth, tech entrepreneurship, and product development.

📺 Watch more episodes here:
 [Link a la playlist de YouTube]

Episode Highlights:

• 00:00 – Intro: Why most AI tools don’t scale.
• 01:42 – Meet the guests: Ricardo Ghekiere & Tanya Van Gastel.
• 03:10 – The AI demo trap: Why cool tools often die early.
• 06:45 – Going from product to company: The real transition.
• 09:30 – Challenges scaling a one-time payment product.
• 12:00 – Subscription vs. one-off pricing in AI startups.
• 14:35 – The importance of marketing early (SEO, affiliates, and more).
• 18:20 – How BetterPic grew without paid ads.
• 21:50 – Why many AI founders avoid the hard stuff (distribution, customer support...).
• 25:10 – Culture and transparency in remote teams.
• 28:05 – Fundraising as a solo founder: Lessons from Ricardo.
• 32:40 – Turning an AI project into a real business: Final thoughts.
• 35:00 – Outro and where to find the guests.

👥 Guests:
👉 Ricardo Ghekiere – Founder of BetterPic
👉 Tanya Van Gastel – From AI Sheets, Multiverse AI

🧑‍🚀 Hosted by: Àlex Rodríguez Bacardit – CEO of MarsBased

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

In this episode of Road to CTO, we sit down with Charles Chase, a serial entrepreneur and investor, who shares his journey from aspiring accountant to building multiple successful companies, including Velocify. Charles reveals how a pivotal moment in the late 90s sparked his passion for programming, leading him to abandon his original career path and dive into tech.

Despite mastering coding, Charles chose not to follow the traditional route into CTO roles. Instead, he embraced operational leadership, seeing company-building as a form of engineering. He believes creating systems, processes, and teams requires the same careful design as good software.

Now based in Barcelona, Charles shares his unique perspective on entrepreneurship, emphasizing the psychological qualities needed to succeed. His investment philosophy focuses on the person behind the product, prioritizing vision and problem-solving over the product itself.

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Are your ChatGPT prompts messy and inconsistent? You might be falling into the trap of spaghetti prompting, random, unstructured inputs that lead to weak responses.

In this episode, we break down the difference between spaghetti prompting and prompt engineering, showing you how to structure prompts for accurate, consistent, and high-quality results.

What you'll learn:

How to give clear context and set specific goals
Why defining output format matters
The power of real examples
Iterating your prompts like an engineer, not a guesser

Stop wasting time on guesswork. Start prompting with purpose. Listen now and upgrade your AI game!

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Quantum computing is no longer just a futuristic concept, it’s quickly becoming a practical reality. In this must-watch panel discussion, three quantum pioneers dive deep into the real progress being made and what’s coming in the next few years. From breakthroughs in drug discovery to tackling cybersecurity challenges, quantum's first impacts will be felt in unexpected ways. Get ready for an eye-opening conversation that cuts through the hype and gives you the insights you need to prepare for this technological revolution. Don't miss it!

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

What happens when AI stops just following commands and starts making decisions on its own? 

At the Corporate Innovation Summit, industry leaders dive into the world of agentic AI—intelligent systems capable of autonomous action. This first panel explores:

🔹 NVIDIA’s journey from gaming to AI dominance and how it became an infrastructure powerhouse.
🔹 AI in law firms—from transforming due diligence to redefining client interactions.
🔹 Finance’s approach to AI, balancing accessibility and security over chasing top engineers.
🔹 The real meaning of "open-source AI" and the challenges of transparency and control.

Join us for a deep dive into AI’s rapid evolution, how industries are adapting, and what’s next for businesses embracing autonomous intelligence.

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

In this exciting episode of Life on Mars, Alex have a great conversation with Simone van Neerven, founder of reBel.la, to explore how challenging the status quo can drive creativity and change. With a career that began at KLM and evolved into building her own brand, Simone shares her personal journey—from corporate life to embracing her rebellious spirit—and how it’s helped her break barriers and inspire others.

Through honest stories and sharp insights, Simone highlights the powerful role rebels play in driving innovation within companies. She emphasizes the value of building community, fostering collaboration, and embracing individuality to spark new ideas.

This conversation goes beyond theory—it’s a practical guide to finding and embracing your inner rebel, even in environments that resist change. Simone offers actionable advice for anyone looking to challenge corporate norms and create space for bold, fresh thinking.

Whether you're feeling boxed in by traditional systems or just curious about how rebellion can fuel innovation, this episode is packed with inspiration and practical takeaways.

Tune in, and discover how embracing your unique perspective can unlock new possibilities.

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/