Okay so what’s on tap for today? Today we are diving into the #1 marketing trend you cannot ignore for 2022… that has low cost to entry, is crazy effective, and can be done easily…  and music to MY ears…can be a system or process in your marketing funnel!

I’m talking VIDEO.

 But before you turn this podcast off and say “no way!” I don’t have the time, budget, or even the wherewithal to get started using video… hear me out! Even if you’ve got a tough compliance department… I got you today okay? Remember, my goal is to help you do this effectively and efficiently on any budget.

81% of Businesses increased their sales using video in 2021

86% of businesses increased their lead generation using video in 2021 

93% of businesses increased their brand awareness in 2021

 So, that’s impressive… but here’s what’s even more important for you to consider:

 96% of people have watch an “explainer video” to learn more about a provided service – including financial planning services

86% of people have been convinced to buy a service by watching a brands video. So 96% watch to learn and then 86% are convinced by this video. Wow.

And get this… 73% of consumers said they prefer to learn about a service via video.

Do you hear these results!? This is why you cannot ignore video.

In today’s episode:

1️⃣  How to do video on a really, really low budget

2️⃣  How to reuse your content in 10+ different ways to build your brand

3️⃣  Ways to create a system to do it quickly and easily

4️⃣  Some specific things you’ll want to know before you hit record for the first time

And of course so much more. I think you’ll really be excited by how easy, quick, and budget-friendly a video content strategy can be!

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Link to Wyzowl 2022 Video Marketing Statics Survey

Equipment Suggestions:

Tripod
Cell phone holder for tripod 
Ring Light
External Mic

Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.com

 

Looking for all the resources from this episode? Check out this episode’s webpage for show notes, transcripts, downloads and more!

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Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.com

Looking for all the resources from this episode? Check out this episode’s webpage for show notes, transcripts, downloads and more!