A number of scientific studies link unrealistic beauty standards and low self-esteem. Research in the past year from a Florida mental health and treatment facility adds social media to the influences that might encourage poor body image among women. Louise BigEagle (Nakota and Cree) tells the CBC she was once told that she’s “too pretty” to be Native. She also said she is treated differently when she’s in casual clothes or isn’t wearing makeup. Some Native people—both men and women—are tired of feeling the pressure to conform to colonized beauty standards. They say they’re reclaiming what it means to be a beautiful and Indigenous.