Welcome to HubShots Episode 22!

Recorded: Friday 12 February and Wednesday 24 February

In this episode we interview James Gilbert, Demand Generation Marketing Manager for HubSpot Asia Pacific and discuss:

– Marketing on community sites (Medium, Product Hunt, LinkedIn Pulse, Reddit)

– owned, earned, paid media

– short term versus long term traffic channels

– the value of being an authority figure in your industry

– how building owned media can help you increase your pricing

– the benefits of owned media protection

– building a moat with owned media: http://www.inc.com/laura-montini/how-the-value-of-marketing-appreciates.html

– distributing your content on other platforms such as Medium and LinkedIn Pulse

– feedback loop between marketing and sales – SLAs

– goal: leads that close

– constantly kicking off new campaigns

– tip for LinkedIn sponsored content

Follow James on Twitter at @jatgilbert

Full transcript available at:

http://hubshots.com/episode-22/