Welcome to Episode 23 of HubShots!

Recorded: Friday 12 February and Wednesday 24 February 2016

Show notes available at:

http://hubshots.com/episode-23/

In this episode we interview Rosalia Cefalu, Sales Enablement Marketing Manager for HubSpot Asia Pacific and discuss:

– how marketers can get a better understanding of the sales process and what the sales team do

– the benefits of marketing working more closely with sales

– why everyone using the same platform is so important

– why the reporting add-on is designed for using with both sales and marketing together

– why marketing managers should be reporting on sales results so they can understand lead quality

– the differences between marketing and sales in Australia versus North America

– the ways Australia is ahead of the US in terms of selling, and where we can learn

– what the best marketing managers are good at

– being willing to challenge the status quo

– how advocacy programs are helping to significantly scale businesses