Behind the Pursuit: From Bourbon to Brand

023 - Media Samples & Content Creators

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Should people be tasting for a story, or tasting for the value? Today on the show we dive into an interesting topic on the teetering of media samples and content creators/influencers who receive them, both on the Bourbon Pursuit side as well as the Pursuit Spirits side. 

We hit on:

  • How did you decide you wanted to present reviews of media samples to your audience?
  • What are the ethics of reviewing something sent to you?
  • How do you (or any content creator who gets multiple samples) decide on what to review?
  • Is private feedback for samples you don’t enjoy helpful?
  • How do you decide who to send samples to?
  • Should someone rate a whiskey purely on taste, or does the context matter? 
  • How do you streamline the context of a brand or product easily for consumers to understand?


    • and much more.


    For questions or topic requests on upcoming episodes, email us at [email protected].

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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
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