Welcome to episode 25 of HubShots!

Interview: Inbound Marketing with Mads Nielsen – HubSpot Principal Channel Account Manager | APAC

Recorded: Friday 12 February and Tuesday 15 March 2016

Full transcript available here:

http://hubshots.com/episode-25/

In this episode we interview Mads Nielsen, Channel Account Manager for HubSpot Asia Pacific and discuss:

– making sure your customers are a good fit for your product/service

– what is inbound marketing

– the importance of having a good story to tell

– how starting the inbound conversations with sales (rather than marketing) can often be a big benefit to companies

– should Sales do Inbound certification

– the importance of everyone in the company being onboard with inbound

– why HubSpot isn’t a quick fix, it’s a long term strategy

– setting expectations for timeframes

– comparing platform costs with the effort required

– building a campaign is one of the first steps you should do when implementing HubSpot

– there’s still a window of opportunity for marketing managers to embrace inbound marketing

– wait for the pearl of wisdom at the end

Full transcript available here:

http://hubshots.com/episode-25/