Welcome to Episode 26 of HubShots!

Recorded: Friday 12 February and Tuesday 15 March 2016

Full show notes and transcript at:

http://hubshots.com/episode-26/

In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss:

- the value of re-assessing buyer personas

- useful tips for how to approach buyer personas

- the need to include non-fit personas

- the 30-second tent ?

- typical campaign durations

- smarketing, and the push for alignment with sales and marketing

- why we love Canva

Follow Varun on Twitter at https://twitter.com/vahroon