Behind the Pursuit: From Bourbon to Brand

027 - 2022 In Review


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2022 was a wild ride for us. We began Behind the Pursuit for starters, so thank you for a successful first year as we go behind the scenes starting this whiskey brand. Not only that, but there was a lot of learning and pivoting for the guys through the year. Today we recap 2022, some things we learned through the months, and what we look forward in as the company continues the momentum in 2023 and beyond. 

We hit on:

  • Do you feel more pressure or more difficulty solidifying your position in the market with other brands or products that have come on-line?
  • Has the target demographic for the brand changed?
  • What were the biggest learning moments in 2022?
  • What brings you the most optimism for 2023 and beyond?

  • and much more.

    For questions or topic requests on upcoming episodes, email us at [email protected].

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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits

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