"Your price is too high." "No one knows who you are." "The story doesn’t align." These are just a few lines often brought up when trying to convey the concept of Pursuit Spirits. The process of “uniting” is anything but inexpensive, and today on the show we dive deeper into if the concept as it was initially conceived matters to the consumer, or if we put too much thought into the concept when it comes to what people are looking for in their whiskey. 

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].