Digital content for spirit brands can be tricky - with the three tier system it can be difficult to funnel people through to a conversion in the same way other industries can. Are we stuck in the top of the funnel? Are we in an echo chamber of content creation? In the end - are brands' main goal to lead to sales or to grow reach from the brand, and by nature of growth, bring more attention (thus hopefully sales) to the brand? Today we dive into digital content and the funnel to sales.

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].