Behind the Pursuit: From Bourbon to Brand

038 - A Wrinkle in (Sell-Through) Time


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What exactly does sell-through look like, what’s the entire process chain? We hear often that anything you want to do you need to do at least a year in advance, but why exactly is that? Today on the episode we dive into the process. 

We hit on:

  • What does the timeline look like post product development? 
  • What does being on focus mean and what does it do for you?
  • Does the timeline chain change if you move more into a model of higher B2C sales, be it direct online sales or through on premise sales?

  • For questions or topic requests on upcoming episodes, email us at [email protected].

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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits

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