Bourbon Pursuit

039 - Maker's Mark Bleeds Red with Rob Samuels, COO

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Rob Samuels, COO of Maker's Mark, talks about the operations behind Maker's and holding almost every job at the distillery since he was 9.

Show Notes:

  • We kick off the show talking about bourbon tourism numbers from 2015
  • Talk about your childhood and growing up in the family business
  • What does the phrase mean “blow your ears off?”
  • Maker's has a great relationship with Keeneland, talk about it.
  • Where do you see Makers as a part of the growth of bourbon?
  • What do you think kept Maker's alive 20-30 years ago when vodka was king?
  • What are some your favorite ads Maker's has had over the years?
  • This is a family business. What was the best piece of advice your father ever gave you?
  • You started at the distillery at 9 years old. Talk about holding all those various positions over the years. Best and worst job
  • How do you get on the tasting panel at Maker's?
  • Back in 2013 was the great proof reduction debacle. Talk about that.
  • What are some of toughest decisions you’ve had to make as COO?
  • Let's talk about life outside of bourbon. Do you have any other hobbies?

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