Do people really care if you have the #1 bourbon podcast in the world, or do they just want a really good bourbon?

There is no denying that after months of the ambassador program it is still a great tool to spread the word of the brand. The blueprint, however, is maybe a bit different than it initially was in our heads. Through various ambassador welcome calls, emails, and sessions, we and the ambassador team have identified several things about the messaging for the brand to really hit the widest audience. Today, Brian and Kenny sit down and talk about some of those things learned.

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].