What makes a great British brand?

In this episode I chat to brand guru Simon Middleton about what makes an average brand stand out from an extraordinary one.

Simon is my go-to authority on anything to do with creating a brand and telling brand stories - he's been voted one of the world's Top 30 branding professionals, and his book How to Build a Brand in 30 Days is a must-read for anyone who is launching a new business.

Simon was the founder of British-made clothing brand Shackleton clothing, which he launched on Kickstarter and grew into a successful business stocked in stores worldwide.

He has also advised the Harris Tweed Authority, and many other household names, on brand strategy.

In this interview we discuss what makes a great British brand, and why he has coined the phrase 'contributive business' when referring to organisations that operate with authentic meaning and purpose.

More about Simon Middleton

Simon Middleton on Linkedin

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