What makes a great British brand?

Simon Middleton is a brand advisor to brand and business leaders.

He's been voted one of the world's Top 30 branding professionals, and his book How to Build a Brand in 30 Days is a must-read for anyone who is launching a new brand.

Simon was the founder of British-made clothing brand Shackleton clothing, which he launched on Kickstarter and grew into a successful business stocked in stores worldwide.