Behind the Pursuit: From Bourbon to Brand

044 - Non-Distilling Producers Vs Contract Distilling

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There can be a lot of confusion when it comes to the term 'NDP' or Non-Distilling Producer and a producer who makes contract distilling purchases. Both are, in essence, buying whiskey instead of making whiskey, but what other factors are at play to separate these two? 


We hit on:

  • What does the sourced market inventory pool generally look like?
  • What is the largest hurdle for brands at the mercy of the sourced market?
  • What does it look like for a brand to use either model long-term?
  • What has it looked like for brands that have started in the sourced market and pivoted to their own distilling or contract distilling?
  • For someone who does rely on contract distillation, are there concerns with expansions, buyouts, brands going in different directions etc. from those who are producing whiskey for them and those implications to your brand? 
  • How do you differentiate your brand from others when so many have access to, essentially, the same base product?


    • and much more.

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