Planning your marketing calendar is the key to consistent growth and new patient success. Dr. Bobby and Dr. Lona share their experiences of moving from disorganized, reactive marketing to a strategic, structured approach that builds momentum throughout the year. They provide actionable steps for creating a 12-month marketing calendar, tracking results, and refining your process to align with your goals. Whether you’re starting with minimal resources or scaling a large team, this episode offers valuable insights into mastering the art of marketing for sustained success.

Key Highlights

01:02 – The importance of planning your marketing calendar and moving from reactive to proactive strategies for new patient success.

03:41 – Advice for those without a marketing calendar: track everything you do for 12 months to refine and build a repeatable system.

04:51 – Dr. Bobby shares his story of documenting all marketing efforts and learning from failures to develop consistent strategies.

07:12 – Acknowledging the transition from organic referrals to a balanced approach that includes external marketing methods.

08:09 – The challenges of scaling a team and the need to create strategic campaigns that go beyond internal referrals.

12:03 – Dr. Bobby shares his journey of mastering screenings, public speaking, and digital marketing as core marketing pillars.

15:14 – Strategies for new doctors or those with limited budgets to focus on low-cost, high-impact marketing methods like screenings and talks.

16:37 – Using additional income to buy back time and reinvest in expert marketing services and advanced systems.

18:51 – The importance of nurturing leads from screenings and talks, including building systems for follow-ups and reactivation campaigns.

20:21 – Offering resources like marketing calendar templates and CRM recommendations to help others replicate successful systems.

Resources Mentioned

Register Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ 
To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/