Behind the Pursuit: From Bourbon to Brand

048 - Pursuit United Private Selection

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Pursuit United Private Selection is here. We previously talked with Kenny about turning the warehouse into a functioning distillery, but now that we’re up and running it is time to get liquid to lips. On today’s episode both Kenny and Ryan are on discussing what the PUPS program looks like for stores and groups as well as in-person experiences and what you may expect. 

We hit on:

  • What was the genesis in how you started thinking about a private selection process?
  • With your model of sourcing for Pursuit United with the different states and mash bills, how did that fold into the PUPS concept? 
  • We initially talked about doing a micro batch program for barrel selection, what were some of the flaws in this system which made you pivot to something different?
  • Will there be offerings for both full barrel selection as well as a bottle-your-own experience? 
  • After your first in-person selection/tasting, did you identify things that you know you’ll need to change or do differently in the future? 


    • and much more.

    For questions or topic requests on upcoming episodes, email us at [email protected].

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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
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