Behind the Pursuit: From Bourbon to Brand

052 - Reflecting on 2023

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Throughout the year we’ve talked about all sorts of things going on with the brand, the guys, the company, the warehouse…everything. This time last year, where did we hope we’d be at the end of the year, and are we there yet? How are things different than we expected? Today on the podcast we reflect on 2023.


We hit on:

  • At this time in 2022 we didn’t know we’d be in the building we are now in. Do you still feel you made the right move on this location or what could you have pictured in a different location?
  • How big of an advantage do you have getting hands on time with some of the barrels daily, as opposed to the distance with them stored at Bardstown? 
  • What are some hopes or expectations you had going into 2023, and have you met them or are you still working toward them?
  • With the new folks joining the team to help with the operations around the building, where does that turn your focus as we head into 2024?
  • The ambassador program is one of the things that began in 2023. Are there any metrics that show the impact of that for the brand in the markets we are in?
  • Are there more SKUs we are looking to turn on in 2024 or is that more forward thinking?
  • What would you say is your key takeaway or biggest learning point from 2023?


    • and much more.

    Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
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