Heads up y'all – this is one of our most favorite guests we've ever had on the show. From collegiate track and field athlete to running brand executive, Gene McCarthy has done it all. This week, we sit down with Gene to talk about his upbringing in the Bronx, running with Matt Centrowitz, and his experience at the top of brands such as ASICS, Under Armour, Timberland, and Nike. He gives amazing insight into the industry that you don't want to miss (26:15). We also discuss last weekend's Ultra-Trail du Mont-Blanc race where Courtney Dauwalter won on the female side and finished 7th place overall (17:03).

This episode is sponsored by Feetures, our favorite running socks. Save 10% by using code BITR10 at checkout on www.feetures.com.