Welcome to Episode 53 of HubShots!

Recorded: Wednesday 05 October 2016 | Published: Thursday 06 October 2016

Welcome

Full show notes available here:

http://hubshots.com/episode-53/

Shot 1: Inbound Thought of the Week

http://inboundcountdown.com – 34 days left!

A beautiful spring day in Sydney – just after a long weekend!

What speakers read:

http://www.inbound.com/blog/what-i-read-and-how-i-read-it-iliyana-stareva

http://www.inbound.com/blog/what-i-read-and-how-i-read-it-will-critchlow

http://www.inbound.com/blog/what-i-read-and-how-i-read-it-arvell-crag

Reasons to attend Inbound:

http://www.agencies2inbound.com/blog/20-reasons-all-inbound-marketing-agency-owners-should-attend-inbound-16

Our Inbound tip of the week: Get ready for Clam Chowder!

Shot 2: HubSpot Feature/Tip of the Week

Blog Author stats

http://www.hubspot.com/product-updates/see-which-authors-are-driving-conversions

Shot 3: Challenge of the Week

Lifting our game in AdWords

We’ve been getting advanced AdWords training and seeing big benefits especially in Display.

The challenge to go from above average to exceptional.

Shot 4: Stat of the Week

Revenue at Amazon increases by 1% for every 100ms it cuts off page load times.

Shot 5: Opinion of the Week

https://contently.com/strategist/2016/09/29/gain-lose-ungated-content/

Shot 6: Pro Tip of the Week

http://blog.hubspot.com/marketing/content-your-audience-actually-wants

Shot 7: State of Inbound Item of the Week

http://www.stateofinbound.com/

Last week we discussed the State of Inbound item about top marketing challenges:

http://hubshots.com/episode-52/

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Good to hear George and Marcus has basically the same take on it as us:

https://www.thesaleslion.com/hubcast-111-inbound16-breakout-sessions-fat-elephants-author-analytics/

But then Marcus goes on to discuss one item he thought was missing from the list of challenges: Getting Management Buy-in for Inbound

Two examples we’ve seen many times:

Wanting to skip personas

Expecting quality and quantity immediately

Shot 8: Resource of the Week

Stratechery: excellent resource for people wanting to get insight into what is happening in tech companies: https://stratechery.com/

B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America

http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/

Sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful.

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Shot 9: Community Item of the Week

http://blog.hubspot.com/marketing/how-b2b-vendors-can-generate-trust-with-website

#4: Buyers don’t trust websites filled with distractions

Website elements that annoy your users enough to make them leave right away include lack of contact information, intrusive live chat features, animated ads, popups, poor design or navigation, and video or audio that plays automatically. Almost half of respondents declared that they would ditch a vendor’s website simply because it fails to clearly communicate what the company does!

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Shot 10: App of the Week

Skyscanner – https://www.skyscanner.com.au/mobile.html

Hopper – https://www.hopper.com/

Hotels.com – https://au.hotels.com/hotel-deals/app/

Shot 11: Podcast of the Week

Marketing School with Neil Patel & Eric Siu

http://www.stitcher.com/podcast/eric-siu/marketing-school-with-neil-patel-eric-siu

Shot 12: Thought of the Week

Gary Vaynerchuk on Gratitude

He basically says: As long as my family and I are healthy, I’m happy and enormously grateful.

Shot 13: Quote of the Week

“Lack of money is a common excuse for not being creative.” – Aaron Ross, Predictable Revenue