Welcome to Episode 54 of HubShots!

Full show notes available here:

http://hubshots.com/episode-54/

Welcome to HubShots, the podcast for marketing managers who use HubSpot.

Recorded: Monday 10 October 2016 | Published: Thursday 13 October 2016

Welcome

Shot 1: Inbound Thought of the Week

http://inboundcountdown.com – 29 days left!

http://www.inbound.com/blog/what-i-read-and-how-i-read-it-kim-scott

“The craft of editing is not sufficiently rewarded online. In fact, since editing is slow, it’s punished. As a result, we all spend too much time reading rough drafts rather than deeply considered writing. People don’t take time to THINK about or DEBATE ideas before they publish them. They don’t challenge their own thinking, or ask others to do so. We’re all encouraged to spout off and ship it. There is so much pressure on the velocity and quantity of content creation online; it would be better if more of us could slow down and think deeply about the valuable ideas we want to share. “

Thought Leadership

Reasons to attend Inbound:

Inbound tips:

Get there early for the opening night keynote, seats go fast

Go to the food court for meals, avoid the food trucks

Aim for centre aisle seats

Join the HubShots WhatsApp group for details on where to meet with others

Shot 2: HubSpot Feature/Tip of the Week

New dashboard being forced on everyone this week – I’ll miss the old dashboard.

Target Your Subject Lines for Different Audiences

Here’s the original Ideas item from 2013:

http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/4892661-create-smart-subject-lines

Feature request: be able to report on the results per subject line

I’ve added it as a request:

http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/16583179-show-stats-for-email-subject-line-smart-content-pe

Please vote it up!

Shot 3: Challenge of the Week

Networking events versus preparing meaningful, targeted content.

Attending an event can easily chew up 3-4 hours or time. Could this time be used more effectively preparing content?

Effective = doing the right thing

Efficient = doing it the right way

Shot 4: Stat of the Week

27% of Australians prefer to buy their Christmas presents online, rather than in store.

84% start online1

1 McCrindle Research 2015; GCS 2014).

Takeaway: is your business there when people are looking online?

Shot 5: Opinion of the Week

What percentage of revenue do companies spend on sales and marketing:

https://vtldesign.com/inbound-marketing/content-marketing-strategy/percent-of-revenue-spent-on-marketing-sales/

https://inbound.org/discuss/what-percent-of-revenue-do-companies-spend-on-marketing

10% seems to be the magic number for sales and marketing (note: this doesn’t include headcount costs).

Shot 6: Pro Tip of the Week

From Gary Vaynerchuk’s #AskGaryVee book: Digital should be seen as a gateway to human interaction, but not as a replacement for it.

Shot 7: State of Inbound Item of the Week

http://www.stateofinbound.com/

Content distribution channels businesses plan to add to their marketing efforts in the next 12 months

HubSpot State of Inbound Report 2016 pdf page 45 of 65

In ANZ plans are to leverage YouTube and Facebook video in the future.

Shot 8: Resource of the Week

http://blog.hubspot.com/marketing/types-of-people-at-conferences

Craig is #2 – The Sponge

Ian is more #2 and wants to work to #1 – Sponge to networker!

Shot 9: App of the Week

Google Maps – https://itunes.apple.com/au/app/google-maps-navigation-transport/id585027354

Tip: Save maps offline when travelling so you don’t get stuck when you don’t have data > https://support.google.com/maps/answer/6291838?co=GENIE.Platform%3DiOS&hl=en

Shot 10: Thought of the Week

Visualize the leaks

From Seth Godin

http://sethgodin.typepad.com/seths_blog/2016/10/visualize-the-leaks.html

Shot 11: Quote of the Week

‘If you work hard at trying to be good at many things, you’ll get good at many things’.