My guest this week is Seph Skerritt.

Seph is the founder and CEO of online custom clothier Proper Cloth, and as you will hear, trying to do custom clothing online is not the easiest of tasks.

Skerritt and I talk about the origins of the brand, why he’s not worried about the rise of streetwear, and why despite the incredible store Proper Cloth has in SoHo, he still sees the company as a primarily online business.

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This episode is sponsored by Birdwell Beach Britches and Away Travel- Use promo code BLAMO at checkout!

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