Build Your Remarkable Practice for Chiropractors

055 - The Two-Step Rule for Growth and Business Expansion


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Scaling success isn’t about doing more—it’s about doing the right things in the right order. In this episode, Dr. Bobby and Dr. Lona break down the two-step rule for business growth: build a solid foundation first, then expand. They discuss the common mistakes entrepreneurs make by rushing into new ventures before mastering their current business and share how sequencing, focus, and skill acquisition determine long-term success. Learn why clarity of vision, investing in mentorship, and developing leadership skills are the real keys to sustainable growth.

Key Highlights

01:01 – Introduction to the episode’s theme: understanding sequencing in business growth and why most entrepreneurs struggle to scale effectively.

03:12 – Why limiting beliefs hold people back, and how mindset shifts can create momentum for expansion and long-term success.

05:27 – The two-step rule for growth—first, master the foundation of your business, then expand strategically with a clear plan.

07:42 – The power of intense focus—how spreading yourself too thin across projects leads to burnout and inconsistent results.

09:51 – Learning to delegate and trust your team so you can remove yourself from daily tasks and step into true leadership.

12:08 – The importance of skill acquisition before scaling—why success depends on learning from mentors and applying proven strategies.

14:23 – Understanding sequencing in business growth—doing things in the right order avoids unnecessary setbacks and wasted effort.

16:35 – How vision clarity drives success—if you can’t articulate exactly what you want, you’ll struggle to get there.

18:49 – The most common revenue plateau issues—why some entrepreneurs get stuck at the same level and how to break through.

22:20 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth.

 

Resources Mentioned
For more information about Medic Cloud please visit: https://mediccloud.com.au/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Follow Dr Bobby on Instagram: https://qr.me-qr.com/WOz1qy6E   

Follow Dr Lona on Instagram: https://qr.me-qr.com/o2oFbovy

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

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Build Your Remarkable Practice for ChiropractorsBy Dr. Bobby Ilijasevic and Dr. Lona Cook

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