The ruck march can be a leisurely walk to the store, or it can be a grueling test of personal strength, perseverance and drive. Jason McCarthy is the founder of GoRuck, a gear company turned international fitness movement.

Host Fran Racioppi takes a detour off I-95 and stopped in Jacksonville Beach to meet Jason and and reminisce about 10th Special Forces Group, the relentless pursuit of quality and what you owe when you admit it was your first time.  

Join us for this episode and check us out live at GoRuck's First Annual Sandlot Jax Fitness Festival April 22-24 in downtown Jacksonville, FL. Jason's goal has always been to bring people together to do fun - and hard - things. Sandlot Jax will be no different. The Jedburgh Podcast team will be there in force covering the entire event and putting in the work. We'll see you there. 

Read the full episode transcription here and learn more on The Jedburgh Podcast Website.

Highlights:

-Sandlot Jax brings together leaders in fitness to focus on in-person, community building through working out, live events, Ted-style talks and a party scene.

-The virtual nature of the last two years has impacted people’s ability to forge meaningful connections. 

-COVID-19 has created an opportunity for people to exhibit agency in their lives, identify what is important to them, simplify and focus on what makes them happy.

-Fear is part of our daily lives that forces us to classify and understand the risks we are willing to take. 

-Jason talks about the founding of GoRuck, creating something that would bond people together, giving back to the Special Forces Regiment and honoring those he served with. 

-Quality is more important than quantity. Jason and Fran highlight the Special Operations Truths and how they have applied to building GoRuck and The Jedburgh Podcast.

-Sandlot Technology is a geo-spacial fitness app disrupting the fitness industry by bringing together trainers with trainees anywhere, anytime.

-Jason shares how his entrepreneurial lessons from building GoRuck are being applied to Sandlot Technology.

-Fran & Jason discuss the Green Beret Foundation.

Quotes:

-“The social fitness component of our lives is the glue.”

-“When everything is virtual a tremendous dehumanization occurs.”

-“Give the time to the people that you really respect and care about.”

-“Most things are best when you view them as action verbs.”

-”Life has risk and you have to learn how to navigate what you’re willing to accept and what you are not.”

-”If you are going to say you were in Special Forces, you better carry that torch well, because if you don’t it’s everlasting shame.”

-”I hate everything until I don’t.”

-”We think that the world needs more trainers, not fewer.”

-”We need to over communicate the value statement.”

-”Nobody wants to be bravo right rifle on a patrol.”

-“The technology is meant to be a community of communities.”

-“Those to whom much is given, much is expected.”

Jason’s Three Daily Foundations to Success:

-Ruck somewhere

-Set aside time to focus internally

-Be deliberate about priorities

This episode is brought to you by Jersey Mike’s, 18A Fitness, Analytix Solutions and The Readiness Collective.