We discuss the importance of the millennial to the bourbon industry as well as marketing schemes and social media. Which one of these outlets should be credited with saving the bourbon industry and creating what we now call the Bourbon Boom? We also discuss what role the craft distillers play in all of this. We hope you enjoy this episode and also realize not all opinions align with ours. We would love to get your opinion and feedback! Cheers!

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SHOW LINKS:

The New Face of The Average Whiskey Drinker (Robb Report)

Best Craft Distilleries (including Peerless and New Riff)

Craft Whiskey - From Sourcing to Distilling