Behind the Pursuit: From Bourbon to Brand

070 - Double Oaked Rye Release

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"For this product, we wanted to push the boundaries of what rye whiskey can be and compete with the best older whiskeys out there. At 108 proof, it delivers a bold yet balanced experience that we believe will captivate both rye enthusiasts and those new to the category. This limited release truly embodies our pursuit of whiskey excellence."

Coming off the heels of Pursuit United Double Oaked Bourbon, it’s time for Pursuit United Double Oaked Rye! In today's episode, we unpack a bunch of questions around the product ahead of it's release at the Warehouse & Distillery in Louisville, Kentucky on Thursday, August 29th.

We hit on:

  • What is different about Double Oaked Rye from it's base product vs the Double Oaked Bourbon from it's base product?
  • What has the process of making Double Oaked Rye taught you that making Double Oaked Bourbon didn’t? 
  • Have you noticed the Double Oaked products help people go back into trying the other SKUs?
  • Out of all the experiments you did for Double Oaked Rye, were there any runner-ups that you went back and forth on moving forward with?
  • What does the inclusion of Double Oaked Rye in the Pursuit United Private Selection look like?
  • What does distribution look like for this product?


    • and much more.

    Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
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