Behind the Pursuit: From Bourbon to Brand

073 - Cask Strength

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It seems like today's whiskey drinker is set on cask strength and barrel proof expressions, but what is it exactly that draws them to the higher proof - and is a whiskey truly better for it? Today, we dive into the topic of cask strength whiskey, when they guys may do one for Pursuit United, and much more.


We hit on:

  • Why do you think whiskey consumers are so focused on cask strength expressions?
  • Do you think cask strength is the best expression of a whiskey?
  • What do you think consumers miss in the decision to proof a whiskey?
  • When will we see a cask strength expression of Pursuit United?


    • and much more.

    Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
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