Behind the Pursuit: From Bourbon to Brand

076 - 10 Years In The Making

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2025 marks the 10-year mark for Bourbon Pursuit, and even longer of the guys having conversations about what they will do in the whiskey space together. Fresh off of their live Bourbon Community Roundtable event, In this episode of Behind the Pursuit Kenny and Ryan reflect on their experiences in the bourbon industry and the evolution of Pursuit Spirits. They discuss the challenges and successes they've faced over the past decade, the importance of building a brand that resonates with consumers, and the lessons learned from industry trends and guests. The conversation highlights the journey of entrepreneurship in the bourbon space and the significance of storytelling in connecting with audiences.

We hit on:

  • What was the inception point into whiskey deeper than the podcast?
  • How has 10-years in the industry affected how you continue to focus the brand, with what you’ve seen in trends coming and going and movement to the bourbon consumer? 
  • As you are interviewing guests and hearing people talk about the industry for the last 10-years, what have some of the more recent guests continued to reveal or teach you about the industry, and how has that shaped how you think about Pursuit Spirts?


    • and much more.

    Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
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