In this episode ofBuild Better Boards, hosts Mitch Majeski, Dr. Keri Jacobs, and Richard Fagerlin explore the future of cooperatives and the evolving role of member engagement. They discuss whether co-ops are running on "member engagement fumes" and what boards can do to ensure long-term relevance and loyalty.

• Member Engagement as an Asset: Engagement is not just about board elections. It is a strategic asset that must be nurtured, just like financial and physical assets.
• Defining Loyalty: Loyalty to a co-op has shifted over generations. What does it mean today, and how can boards build a compelling value proposition that keeps members engaged?
• The Power of Asking: Boards and leadership teams need to regularly ask members a simple but crucial question:Do you love your co-op? If the answer is no, understanding why is key to future success.
• Future-Proofing Through Engagement: Boards must rethink their role in cultivating engagement, ensuring the co-op remains relevant to future generations.

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