Today I’m breaking down the must-know UGC lingo that’ll make you sound like a pro in your brand deals — and help you get paid like one too.

Whether you're just starting your UGC journey or looking to level up your conversations with brands, understanding the language of the industry is a total game changer.

From “organic UGC” vs. “ad-style videos” to conversion metrics and what the heck a content brief is — I’m walking you through it all. I’m also giving you real tips on when to ask brands for data, how to track your performance, and how these insights can help you raise your rates and stand out in a saturated market.

In this episode, we cover:
✨ What UGC actually is (and how it’s not the same as being an influencer)
📲 The difference between organic and ad-style content
🎯 Key performance metrics like ROAS, hook score, click-through rate, and more
🎬 Must-know video structure terms: hooks, CTAs, B-roll, and raw footage
💼 How to sound like a confident, pro-level content creator in brand convos
🧠 When and how to ask brands for data to build your portfolio

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50+ UGC Example Videos: ...