Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7

I’m kicking off a new series of episodes, Lies of the Accounting Industry. 

What I want to do in this series of episodes is bring up these mindset challenges, pieces of dogma, myths and so on, that I think are problematic and that have infiltrated the industry and the thinking. 

So let's start with number one, charge what you are worth. 

The MAIN problem:

• Your prices are (almost entirely) not about you
• Your prices are about the buyer
• Your prices are about the value you help the buyer create when working together

Instead, ask these questions to establish and increase value:

• What are your objectives with this project?
• Why use outside help, vs doing it internally?
• Why now? - Why change accountants now? Why are cashflow forecasts important now, relative to a year ago when you did not have them?
• Why me?

If you would like help beginning the transition to value-based fees, reach out! Book a 15-minute session with me. 

Just like you’re helping your clients, I am here to serve and support you. 

Connect with me through my website, http://shethinksbigcoaching.com and click the CONTACT  tab or SCHEDULE TIME WITH ME button to get started. 

Download ebook “6 Simple Steps to Double Your Revenue”

https://shethinksbigcoaching.com/download-double-your-revenue

Work with Geraldine:

Strategy Session https://shethinksbigcoaching.com/strategy-session/

1:1 Coaching https://shethinksbigcoaching.com/business-coaching/

VIP Day https://shethinksbigcoaching.com/vip-day/

Get your FREE 7 Pricing Essentials for CPAs and EAs here:
https://geraldinecarter.com/7