Behind the Pursuit: From Bourbon to Brand

080 - The Biggest Hurdles in 2025

Listen Later

As we kick off the new year, we dove right into the topic: what do you think the biggest hurdles in the industry are that will affect the brand in 2025? Ryan & Kenny discuss the challenges and opportunities facing the bourbon industry in 2025. They reflect on the impact of larger distilleries on smaller brands, the shift towards online sales, and the importance of tourism in downtown Louisville. The conversation also touches on the development of their new space and the need for continuous innovation to stay relevant in a competitive market.


We hit on:

  • The bourbon industry is facing increased competition from larger distilleries.
  • Online sales present both opportunities and challenges for smaller brands.
  • Tourism is crucial for the growth of downtown Louisville and the bourbon industry.
  • The market is becoming more crowded with limited-time offerings from big brands.
  • There is a need for smaller brands to innovate and differentiate themselves.
  • Consumer behavior is shifting towards higher-priced items in the bourbon market.
  • The development of new spaces can enhance the consumer experience and drive sales.
  • Building strong distributor relationships is essential for growth.
  • Economic uncertainty may impact consumer spending in 2025.



    • and much more.

    Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

    ...more
    View all episodesView all episodes
    Download on the App Store
    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    60 ratings