Isn't it disappointing when you buy something you love and it then needs replacing?

Joel Chudleigh wants to solve that problem, by helping people to slow down on their purchasing. His ethos is to buy something that is made to last and enjoy it for a long time.

His online retail store, Made to Last, brings together some of the best and most durable products that are all made in the British Isles.

Find out what drove Joel to launch his business, and how he sources the products for his store.

Discover:

• How a product fits the Made to Last philosophy
• What shoppers think of buying British
• Why British-made products are more sustainable
• The difference between UK consumer mindset and that of the Japanese

More about Made to Last

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