Paul Greive, is Pasturebird’s Co-founder and VP of Sales and Marketing, located in Temecula, California. Paul shares with us Pasturebird’s awesome story and what has driven their team to reinvent American poultry production. They’ve worked to scale the production of regenerative poultry, raising over two million chickens without antibiotics or drugs. They’ve kept their focus on the land, the animal, and the consumer all while improving the soil every year. Paul says, “we use nature as our template, and move animals to fresh pasture every day.” Listen in and Monte and Paul discuss this great American story of passion, innovation, and regeneration.

Paul grew up in downtown Seattle and was a college athlete with no interest in food or agriculture. His farming journey began after contracting Lyme disease from a tick bite during Marine Corps sniper training and experiencing the joint pain, brain fog, and decreased performance common with the autoimmune condition.

Watch episode: https://youtu.be/DYRbL05vKUo

After returning from Iraq in 2009, he and his family started eating paleo and grew frustrated with the lack of pasture raised meat available in Southern California. In 2012, they ordered 50 chicks and raised them in the backyard as a fun project. Mimicking their mentor, Joel Salatin, they raised the birds in mobile coops on pasture, moving them every single day. The birds sold out instantly, and the business started to take shape, especially when the LA Lakers and LA Dodgers players became their first wholesale accounts.

Pasturebird has continued to grow into the largest pasture raised chicken operation in the world, and they’re hyper focused 2 things: 1) making true pasture raised + nutrient dense chicken more accessible and affordable, and 2) re-integrating animals and crops in a regenerative, closed loop system. The primary means for accomplishing this is Pasturebird’s Automated Range Coop (ARC), a 6,000 bird floorless mobile coop that drives itself to fresh pasture every daily using solar power.

https://www.pasturebird.com/

https://www.linkedin.com/in/paulgreive/

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