When it comes to growing your email list, should you focus on getting as many free leads as possible, or is it better to attract buyers right from the start with a low-ticket offer? 

This debate has been heating up in the online marketing space, and in this episode, we’re breaking down the pros, cons, and hidden truths behind both strategies. 

Before you make your next move, you’ll want to hear this. Here’s what you'll discover when you tune in!

• Why some marketers claim "free leads don’t work"—and what they’re not telling you
• The surprising math behind customer acquisition costs and conversions
• How to balance short-term cash flow with long-term audience growth
• The critical mistake many people make when running ads to a low-ticket offer
• My approach to blending both free and paid strategies for sustainable success

Whether you’re just starting out or refining your marketing game, this episode will give you the insights you need to make an informed decision. 

Hit play now and let’s dive in!

Key Timestamps

04:56 - The “Cost Dynamics of Paid Leads" that most people aren’t talking about when the tout the value of paid lead generation…

09:18 - Audience Growth Challenges with Low Engagement

12:25 - Is Email List Building REALLY good for business growth, let’s talk about it!

19:37 - The “hidden” value in using lead magnets (hint: the industry is facing severe skepticism!)

20:54 - Having a warm audience is a HUGE benefit when it comes to this…

Links Mentioned:

The $100k Month Breakdown Blog

The FB & IG Ads for Listbuilding Bootcamp

Not Your Average Membership

@ZachSpuckler on Instagram

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run