This week Andrew is joined by Emily Norton, Head of Rural Research at Savills, to talk about her experience of building a family brand with Nortons Dairy, diversification in farming and how the next generation of farmers need to engage with city-dwelling Instagrammers who love to photograph their food so that they understand and appreciate the food chain. The Dewing Grain market report for week commencing 22/10/2018 gives Andrew's latest insights into the market. In Farmchat Andrew explains his unique ability to support Ipswich Town and Norwich City, ably ribbed by the person who can wind him up like no other, younger brother Charlie.  Thanks to our sponsors this week: RTK Farming - the UK's number one RTK correction signal... by farmers, for farmers www.rtkfarming.co.uk Crush Foods - oils, dressings, granolas. Local, healthy, delicious. www.crush-foods.comThe Dewing Grain Podcast is co-produced by www.eastcoastproduction.co.uk and www.tinshedproductions.co.uk Dewing Grain - independent grain trader for Norfolk & Suffolk  01263 731550 www.dewinggrain.co.uk