Behind the Pursuit: From Bourbon to Brand

092 - The Checkbox Trap


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Why do whiskey drinkers chase after marketed checkboxes - like age statements, mash bills, or bottle rarity - that don’t always guarantee quality, while overlooking great-tasting whiskey that may lack the same level of hype? Is the playbook always used? Are there products that break the cycle? What started as a casual conversation turned into today’s episode: a deep dive into the psychology of the whiskey consumer, and whether a bottle can truly "walk the walk" without the constant buzz of online enthusiasts.


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Come and see us on Mellwood! Be sure to visit⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠.

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Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits

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