Why do whiskey drinkers chase after marketed checkboxes - like age statements, mash bills, or bottle rarity - that don’t always guarantee quality, while overlooking great-tasting whiskey that may lack the same level of hype? Is the playbook always used? Are there products that break the cycle? What started as a casual conversation turned into today’s episode: a deep dive into the psychology of the whiskey consumer, and whether a bottle can truly "walk the walk" without the constant buzz of online enthusiasts.

P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. ⁠⁠⁠⁠⁠Sign up today⁠⁠⁠⁠⁠.

Come and see us on Mellwood! Be sure to visit⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠.